About
The Experience Behind The Brand Accord
Zaheer Hassan
Principal Consultant
I've spent 23 years in marketing and communications, working across a wide range of industries and sectors.
Along the way I've built expertise in marketing strategy, brand development, digital marketing, campaigns and stakeholder engagement — and managed complex marketing programmes with many moving parts.
The biggest lesson has been simple: marketing works best when it starts with the business objectives. Understanding what a business needs to achieve, and who it needs to reach, makes every later decision clearer.
That's why The Brand Accord combines strategic direction with practical execution. You work directly with me, from understanding the business through to delivering the work.
Qualifications
- Master of Business Administration
- Bachelor of Business
- Microsoft Certified Professional
- Certified Digital Marketing Professional
- Certified Digital Marketing Associate (Search Engine Optimisation)
- Certifications in Generative and Agentic AI
Industry Experience
Experience across diverse industries, combining sector knowledge with practical marketing expertise to help organisations communicate their value and connect with customers.
Construction & building products
Helping construction, scaffolding and building-product businesses showcase their capabilities, projects and expertise.
Retail & distribution
Developing campaigns and promotions to strengthen customer engagement, product visibility and sales.
Education & student recruitment
Delivering marketing and recruitment communications to attract prospective students and support enrolments.
Tourism & destination marketing
Promoting destinations through storytelling, digital campaigns and industry engagement.
Audio Visual & Creative Industries
Promoting filming locations through pitch decks, location reels and catalogues to attract film and television productions.
Telecommunications
Building brand awareness and customer engagement through campaigns, promotions, events, sponsorships and public relations.
A Career Focused on Measurable Results
A$392M
Economic Activity Supported
Marketing and promotional initiatives within the screen production industry supported efforts to attract film and television productions. Activities included location marketing, digital campaigns, promotional reels, industry events, advertising and public relations. Over a two-year period, the resulting productions were associated with approximately A$392 million in reported economic activity. This represents industry-wide economic activity during the period, not revenue personally generated or solely attributable to marketing.
20+
Countries Supported With Regional Marketing Campaigns
Led regional marketing programmes and supported digital transformation initiatives across a network of government-member countries, combining strategic planning, integrated campaigns, industry partnerships and stakeholder engagement.
86.7%
Student Enrolment Growth
Supported an 86.7% increase in student enrolments over three years through integrated recruitment campaigns, Open Days, digital marketing, traditional advertising and prospective student engagement.
+915%
Social Media Engagement Growth
Achieved an increase of up to 915% in social media engagement through strategic content development, campaign planning, audience engagement and consistent digital communications. This result reflects growth in audience interactions and engagement rather than follower numbers.
- +105%
- Membership Growth
- Supported private-sector membership growth through targeted marketing, industry engagement, partnership development and member acquisition initiatives.
- 75+
- Events Managed
- Planned, coordinated and delivered more than 75 professional events, industry forums, trade exhibitions, promotional activations and stakeholder engagement programmes.
- 23 Years
- Marketing Experience
- Marketing strategy & planning, brand development, integrated campaigns, digital marketing (websites, email, social media and CRM), content marketing, event marketing & management, communications and stakeholder management.
- A$3M+
- Sponsorship Secured
- Supported the development of commercial sponsorship opportunities through partnership building, sponsorship proposals, event marketing and stakeholder engagement. These initiatives contributed to funding for organisational programmes, industry events and institutional activities, including an initiative that exceeded its sponsorship target by 89%.
Selected achievements from previous professional roles across multiple industries.
The Accord Approach
Clear Thinking. Practical Delivery.
- 01
Understand
Learn about your business, customers, commercial objectives and challenges.
- 02
Prioritise
Identify the marketing opportunities that best align with your business goals.
- 03
Deliver
Put the agreed marketing activities into action with practical, hands-on execution.
- 04
Improve
Review performance, measure results and refine activities to achieve better outcomes.
Let's Talk About Your Business
If you'd like to strengthen your brand, showcase your work or bring more consistency to your marketing, I'd be glad to hear about your business and where you want to take it.
Or email hello@thebrandaccord.com.au