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The Brand Accord

Marketing for small & medium-sized businesses

Make your business easier to find. Easier to choose.

I help small and medium-sized businesses clarify their message, strengthen their online presence and attract more of the right enquiries — with clear advice, practical marketing and hands-on support.

23 years of marketing experience · Sydney-based · Strategy + hands-on delivery

Who I help

You do great work. Your marketing should show it.

For small and medium-sized businesses across industries, clear, credible marketing helps customers understand the value of your work. Get practical support to present your business professionally and approach marketing with greater focus.

  • Showcase Your Capabilities

    Make your expertise and quality of work clear.

  • Build Customer Confidence

    Present a professional, credible business customers can trust.

  • Make Marketing More Consistent

    Keep your marketing focused and moving with practical support.

Experience backed by measurable impact.

23 years of marketing and communications experience across 20 countries, delivering measurable outcomes through strategic planning, brand development, campaigns and stakeholder engagement.

Economic Activity Supported
A$392M
Economic Activity Supported
Countries supported with regional marketing campaigns
20+
Countries supported with regional marketing campaigns
Student Enrolment Growth
86.7%
Student Enrolment Growth
Social Media Engagement Growth
+915%
Social Media Engagement Growth

Selected achievements from previous professional roles.

Explore My Experience →

The Accord Advantage

Experienced thinking. Practical execution. Personal commitment.

  1. 01

    Business-First Thinking

    I take the time to understand your business, customers and commercial priorities before recommending marketing solutions.

  2. 02

    Strategy That Leads to Action

    I combine experienced marketing thinking with practical implementation, focusing on activities that support your business objectives.

  3. 03

    Experience You Work With Directly

    You work directly with me, benefiting from 23 years of marketing experience, personal involvement and accountable delivery.

Zaheer Hassan, Principal Consultant of The Brand Accord

Meet Zaheer

Experienced marketing support. A personal approach.

I'm Zaheer, Principal Consultant of The Brand Accord.

With 23 years of marketing and communications experience, I've worked across industries including construction, retail, education, tourism and professional services.

My background covers marketing strategy, brand development, campaigns, content, digital marketing and stakeholder engagement.

Over the years, I've learned that effective marketing isn't simply about producing more content or running more campaigns. It's about understanding the business, communicating its value and focusing on work that delivers meaningful outcomes.

That's the thinking behind The Brand Accord: combining experienced strategic guidance with practical, hands-on support.

More About Me →

Let's make your marketing work harder for your business.

Whether you're looking to strengthen your brand, showcase your work or bring more consistency to your marketing, let's talk about where you want to go and how I can help.